Title
Better By Far: New Campaign Highlights Scotland Health Care Services
Date
05/15/2017
Article
BETTER BY FAR: NEW CAMPAIGN HIGHLIGHTS SCOTLAND HEALTH CARE SERVICES


“If you build it, they will come.”

That’s the famous line from the movie “Field of Dreams.” And certainly, building a hospital that can provide the very best care for this community is job number one.

But will the community come if they don’t know about their hospital and all the good things it can do?

Recent market research has shown us that the community doesn’t completely understand what we can do to help them. That research also found that we need to do a better job of telling our story and letting people know that we provide some of the safest, best care in the nation.

That’s why we’re launching a new community outreach campaign that let’s you know what we’ve built here, with a simple theme that makes it clear:
Closer Care. Better by Far.

Closer Care may seem obvious. We’re the hometown hospital, caring for families in our communities in North and South Carolina. Yet, many in our community are unaware of the wide range of services we offer from labor and delivery to cancer care and orthopedic surgery. Part of our outreach will make sure you know all of the ways we can care for you.

We’re also excited to demonstrate how we’re better—beyond being the closest, most convenient place to get care:

• We’re one of the top 49 safest hospitals in the nation
• We’ve earned a 4-star ranking
• We attract top doctors who want to make our hospital home
• We’ve renovated—and we’re still not done—to make our facilities the best
• We’re community-owned, so we put your needs first

Scotland is partnering with an award-winning firm that understands the value small hospitals bring to the people they serve. Through advertising, public events, and in everything we do to deliver care, we’re eager to show what Closer Care. Better by Far. means, in real ways, for the well-being of you, your family, your neighbors and our community.